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Buy Local San Francisco: A Minimalist Gift Guide

You want to support and buy from local San Francisco based small business this holiday season? We got you! As the storm of Black Friday sales sweep Instagram feeds, flood inboxes, and takeover commercials, I would like to encourage you to shop mindfully and locally this holiday season! Supporting local makers and shops will add an extra dash of holiday spirit to the season!

I’m lucky enough to call San Francisco my home. The small shops that make up the vibrant neighborhoods of the Bay Area landscape never cease to amaze me!

Here are gift ideas made with love in the San Francisco Bay Area.  I hope they make your heart grow three sizes, just like they did to mine!

Jenny Pennywood Linens

Jenny Pennywood is the creative endeavor of fine artist Jen Garrido. Since beginning her “alter art persona” line in 2008, Jenny Pennywood has grown into a textile line focused on mindfully creating small-batch, locally sewn, everyday home goods. 

Jenny Pennywood’s tea towels and everyday napkins will make every day feel like a special occasion. These aren’t your average fancy kitchen linens that you’ll tuck away for safekeeping and pull out a couple of times a year. These linens will last a really long time. They aren’t disposable. Don’t be careful. Stain them. Wash them… wash them over and over. They want you to really use them. The more you wash them, the softer they get and the more lived-in and loved they feel.

Bare Hands – The Dry Gloss Manicure

After learning that many oil-based paint solvents weren’t healthy, Suzanne’s journey to creating The Dry Gloss Manicure began. She believed that if those solvents weren’t good for fine art use, then surely similar products couldn’t be suitable for your nails. Suzanne, a long time resident of the Castro neighborhood, found that intentionally caring for her nails changed how she saw herself and created a healthier manicure to give people an easier way to care for themselves at home.

Packed in a vegan leather case, The Polisher and Cuticle Oil hydrate, condition cuticles, and add a natural shine! The Polisher’s glass and mineral blend gently bind keratin cells with no chipping and no dry time needed.

Bare Hands is also on our Gifts For A Homebody | 2020 Stay At Home Gift Guide!


Searching for “what’s next,” Beauteani’s founder, Arpeeta Oberai, traveled to her roots and a place that’s always been her muse, India. She immersed herself in the world of tea, which inspired her to create an oh-so-satisfying, self-care, power-duo that addresses inner and outer beauty simultaneously –– talk about overachieving!

⁣Believing in the superpower of ancient herbal remedies and harnessing the undeniable power of taking care of yourself, Beauteani‘s 4 herbal beauty teas for inner beauty + 4 tea-inspired, super potent, peel-off face masks for outer beauty were born!

Aiden & Coco

Inspired by sunshine and nature, San Francisco based brand Aiden & Coco hand crafts aromatherapy products for everyday wellness and self-care practices. Each blend aligns and harmonizes the plant properties and natural aromas so that they benefit the mind, body, and spirit. They are lightweight, skin-safe, and formulated for multipurpose usage. Wherever your day may take you, these sprays are the perfect companion for a quick spritz of calm!

Gron Külle

Grön Kulle is one of those brands that stops you in your tracks. Founder, Gemma Grön Kulle, designed a fleece jacket that is functional and warm and can move through life with you no matter where you’re going. Dress it up or dress it down, this jacket will always have your back –– literally. To put the cherry on top, this jacket is created from sustainably sourced fabrics.

Art from Alexandra Bowman

Give walls new life with prints from Alexandra Bowman –– an illustrator, designer, and muralist living in Oakland. Alexandra’s art practice focuses on ways to celebrate representation through authentic experiences. She makes work “about the female experience and navigating issues that deal with race, gender, culture, and relationships.”

This print is available on Society 6!

Bowl cut Ceramics

I am always in awe of ceramists that can turn a block of clay into a beautiful mug or vase. The time, patience, and thought that goes into each piece is so special.

Bowl Cut Ceramics is created by San Francisco based graphic designer Ricky Kwong. He gave up the digital life for the methodical art of capturing whimsy and imagination by combining vivid colors, natural shades, and tactile textures with practical wares for endless smiles. His work is handcrafted from dreams, glazed with precision, and painted with care!

Basik Candle Co.

Is it a gift guide if we didn’t include a candle? Candles light up the room, brighten moods, and are a foolproof gift if you’re feeling a little lost on what to get for someone. The founders of Basik Candle Co., Travis Troyer and Allen Chen, set out to create a candle that burns clean, is better for the planet, and could fill a room with a beautiful scent. Their efforts resulted in a hand-poured coconut wax blend! Not only is their product absolutely stunning, but Basic Candle Co also proudly states on each candle that they are handcrafted in San Francisco.

Their candles are simple, earthy, and strike a balance between masculine and feminine!

Earthen Studio

Earthen Studio is an independent, woman-owned, ceramic studio and shop located in the Lower Haight neighborhood. Their work is inspired by nature and designed for modern homes. In addition to their ceramic and jewelry collection, their shop features a curated collection of other beautiful objects – homeware, apothecary, pantry, and jewelry from mostly from other local San Francisco based independent artists. 

IYOBA Calm Set

Founder and Bay Area native, Efiya Asabi, handcrafts organic body and home products that are truly a work of art! The IYOBA calm set is perfect for winding down and melting away long days –– it includes handmade lavender massage and bath oil, lavender oatmeal soap, and a lavender bath bomb.

They are an environmentally conscious brand working towards zero waste. Their promise is to deliver products that make people feel good inside and out, by implementing recycling, green practices, and conscious minimalism.

Other local gift ideas and our why!

No matter where you live, there are bound to be small shops and hidden gems in your neighborhood. Not to mention, you can also consider picking up a gift card from a restaurant, coffee shop, or book store! So many small businesses need love and support this holiday season!

We curate The Minori gift guides to help you find products that you or by the people you gift them to will cherish.

As always, Minori’s goal is to encourage mindful consumption and not impulsive buying. Our tip to you is to read about the origin of the product you are buying. The simple act of reading the story of a designer will help you understand the intentionality that went into their creations. It will help you cherish that item that much more and allow you to appreciate it to the fullest extent.

Read our Buy Local in Montreal: A Minimalist’s Gift Guide!

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