minimalist origins

My name is Anastasia and I am a cosmetics industry professional living in New York City. For the past five years I have been working on the corporate side of the beauty business. This career path has allowed me to learn a great deal about all the amazing indie beauty brands that have launched in the past few years. It also gave me the chance to test a vast quantity of makeup and skincare!

Four years ago, prior to creating Minori, I was struggling with a feeling of anxiety linked in large part to the persistent clutter in my small apartment. Spending money above my means on unnecessary items was also contributing to my anxiousness. A friend introduced me then to the Marie Kondo method of decluttering, and I decided to give it a try.

In retrospect, I can confidently say that this truly changed my life! Getting rid of the clutter and focusing on being more mindful about my consumption habits allowed me to better organize other aspects of my life. I was able to create a routine centered on keeping fit, eating healthy and spending more quality time with loved ones.

After seeing the immense positive impact it had on me, I became a strong advocate of the KonMari method to colleagues, friends and family! I recently completed the KonMari Consultant Certification Course and am on my way to become a fully certified Marie Kondo Consultant.

With Minori, I am taking a step further in sharing my personal journey with a broader community of people who are also seeking to find a better balance in their life. Given my experience and passion for the beauty industry, a particular focus of Minori will be documenting my clients’ beauty closet tidying sessions so you can follow along with us!

Xox

Anastasia Bezrukova