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Beauty Bloggers Unite to Bring Social Change

Photo by Alicia Tan from @thedewycopy

With this post, we wish to highlight our 10 favorite accountability bloggers who continue to educate others and promote change through their creative work within our community.

In recent months accountability within the beauty industry has been increasingly driven by very active conversations happening on social media. The continuous rise of platforms such as Instagram and Twitter have made it easier to educate ourselves on the values of our favourite beauty brands and on the way they operate.

Anastasia and the rest of the Minori team have learned immensely from content creators who resolutely continue to drive the conversation towards inclusivity and diversity. These discussions have already had a major impact on the beauty community, and have contributed to shaping the DNA of emerging companies like Minori.


We love how Leah, through her IG content, drives the dialogue around accountability, injustices within the beauty community, but also beyond it. According to her, “inclusivity isn’t just an image, it’s a practice, a priority and certainly isn’t a trend”. She is someone who genuinely wants permanent change, not just a temporary shift in consciousness. We have learned so much not only through her thoughtful content but also through personal discussions with her one-on-one. Her accountability practices transcend into all aspects of her life; she is clearly one to walk-the-talk!

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Trend as a verb reflects our participatory awareness and support of a given subject. The big question is, what is the aftermath of the subject when the trend ceases its momentum? Erasure. The only aspect of a subject’s trendiness is what grasps the attention of the public. The issue is, this attention does not provide full/accurate context which becomes lost in translation.⠀ ⠀ Drunk Elephant, a cult favorite brand whose star ingredient Marula establishes their narrative as a myth of Elephants in Africa (continent) getting drunk from ingesting Marula. It’s unclear even upon two weeks of asking DE, where they source their Marula, a resource which is found in Sub-Saharan South Africa yet is marketed as Made in USA. While DE presented a myth, this brand has not found it fit to acknowledge the African Roots of this ingredient yet markets it solely as their own innovative use of the fruit which is not innovative at all given the centuries of use in the Sub-Saharan region. African Botanics somewhat acknowledges its roots, yet isn’t quite transparent on the enterprises supposedly grown from their investment in Marula. The founders don’t believe economic dependence for Marula is deepening poverty in rural communities despite numerous research presented to them which state the opposite.⠀ ⠀ The commercialization of Marula with numerous research to back these statements, is deepening poverty & making vulnerable groups economically dependent on harvesting despite brands like Drunk Elephant making millions in sales, and African Botanics providing a luxurious experience meanwhile rural communities do not see an inch of this marketed luxury. The disproportionate exchange of tradition for aid, ultimately results in cultural erasure meanwhile brands are allowed to control their narrative and present ancient/traditions to audiences only as a marketing tool with no actual respect for the actual traditions removed by commercial demands. The growth of brands & trends online allows only the trend to exist as a referential point in the digital space whereas the real cultures and ethnic groups’ stories are lost with no acknowledgment, legitimacy, or economic prosperity.

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Mar Groot is undoubtedly one of the most vocal accountability bloggers in the beauty community.  She shares her honest experiences of growing up with privilege and continues to be a huge advocate against systemic racism in and out of the beauty world. Her fearlessness in directly reaching out to companies and sharing her experiences with her followers is something we deeply admire. Her three-part blog series on the rise of social beauty is such an impactful read that will change your perspective on the ability of social media to drive this accountability conversation. Check out her blog here: https://www.storyofmar.com/

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This is for my white followers, colleagues, clients, friends and family… AND MYSELF. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ On the day you were born, you were afforded certain privileges. You were afforded privilege – period. Your skin colour has played a significant role in every facet of your human experience. At every juncture, it has carried you through. Every. Single. One. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ From your first day of school, to the first time you raised your hand in class, to your first kiss. From your first summer job to your first speeding ticket. From your high school graduation to your very first salary pay check. From your first pap-smear to your first child. It has dictated and dominated your journey as a human being. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You've had choices. Never once though… NOT ONCE – have you had to think about them. Not one time, have you had to justify your journey – and that’s literally BECAUSE of the colour of your skin. Over the course of your life, you have been taught that the choices and opportunities afforded to you are essential and equitable. That your very presence on this earth affords you certain rights and acknowledgments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And along the way – you learned to become subservient to the larger conditioning of a systemized society- the kind of system that exists to reinforce your sense of value at every turn. You learned to honour your possessions and achievements first, before protecting and advocating for others. You learned to ignore conflict at all costs, especially if it threatens your station. You learned to acknowledge your skin colour ONLY as a tool – in order to reinforce our tainted lessons on equity. You learned to believe that we are all equal. Of course you don't see colour, because you've never HAD to. The reason you exist in this gentle, comfortable, convenient realm, is because you are white. Blindingly so. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now is the time to step outside of your personal experiences. Now is the time to question your teachings. Now is the time to take action. We have much UNLEARNING to do. #superpowerincluded

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Nikki Lopez from “thesnoopdoggfanpage” holds brands accountable through her shade analysis of companies in her “shady series”. She analyzes a shade range using the CEI lab code and determines whether foundation lines cater more towards darker or lighter skin tones. We love how she always keeps it real and how creative her posts are!

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Because they know how to do better. (feel free to comment & discuss! Be respectful tho, or else imma shut ur ass down) ⠀ It’s 2020. The beauty industry is deeply rooted in the foundations of discrimination and financial inequality. The term “beauty” is subjective as different individuals define the word “beauty” in various ways. Beauty is meant to encapsulate a wide spectrum of interpretations and expressions. Beauty is meant to include a wide spectrum of colors, sizes and more. There is no “uniform” definition or reflection of what beauty is. ⠀ I shouldn’t have to do an analysis on these fucking ranges. People shouldn’t have to “call these brands out” if there’s nothing to call on. When you are creating a brand, you MUST VALUE inclusivity and consideration – whether it be in your shade range, business ethic or price points. It’s now become a form of “tone-policing” rather than really trying to hear why so many people are outrage. Like I said, it’s fucking 2020. ⠀ “They’re trying, YOU’RE just adding negativity into this space.” ⠀ Shut the fuck up fool. The negativity in this space started when it became a BIG DEAL that shade ranges began to be inclusive. Y’all really had to wait for Rihanna to pull up to figure out what this industry was missing?? 💀💀 ⠀ I’m not saying I need you to pull a Hail Mary and be the MOST INCLUSIVE and MOST COST EFFICIENT brand. I need you to be a brand that shows they’re trying, not making excuses and crying when people call you out on it. ⠀ I call brands out because this space still has work to do. I call brands out because as a consumer, it’s important to me that these people put their money where their mouth is (or, was, especially during #BLM). I call brands out because they don’t pay our MF rent and the least I can do to make the definition of “beauty” more inclusive is by telling these bitches where they fucked up. Cancel culture isn’t toxic; it’s the consistent exclusive behavior that had always been the norm is.

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Representation from all races and ethnicities is something the beauty industry should continually strive for. Alicia’s content is definitely reflective of these values. Not only that, but we love how she encourages her followers to practice self-love. She continually advocates for others to embrace their natural selves when it comes to aspects such as skin tone, features, and other unique traits. Alicia is someone who uses her platform to not only elevate, but also embrace inclusivity, and we are here for it.

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𝘼 𝙨𝙩𝙤𝙧𝙮 𝙤𝙣 𝙠𝙣𝙤𝙬𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙫𝙖𝙡𝙪𝙚 🌠 ____________________________________ When I was 12, a friend of my art teacher asked to purchase one of my paintings (no pictures sorry). It was a horse in acrylic and my mum was adamant I did not sell it. (Real quick, RM4.5 = $1 approx) The man offered RM50 to RM100. I refused. I told my teacher I would only consider RM500 at the very least. 10 years later, looking back, here is something that stood out to me: he probably quoted me that price because he thought I was too young to be paid more. We kept the painting obviously. Here's the thing. If he thought it was worth so little because of my age, he could have purchased it or commissioned it from someone he felt was worth the money or even asked my teacher to find him something similar. But the truth of the matter is that it was probably more trouble than it was worth to get it commissioned – and he probably wanted a good deal from a 12 year old who had never sold a painting in her life. And it really isn't that different now (in work relationships, between friends, in anything really). 🌠 Mini me knew what her work was worth and slightly taller me needs to remember that. TLDR: Value yourself. Value your work. Or someone will do it for you. ____________________________________ 𝘛𝘩𝘦 𝘤𝘰𝘱𝘺𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘵𝘩𝘪𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 (𝘱𝘩𝘰𝘵𝘰, 𝘤𝘢𝘱𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘢𝘭𝘭 𝘳𝘦𝘭𝘢𝘵𝘦𝘥 𝘮𝘦𝘥𝘪𝘢) 𝘣𝘦𝘭𝘰𝘯𝘨𝘴 𝘴𝘰𝘭𝘦𝘭𝘺 𝘵𝘰 𝘮𝘦. 𝘈𝘯𝘺 𝘧𝘰𝘳𝘮 𝘰𝘧 𝘶𝘴𝘢𝘨𝘦 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘮𝘺 𝘦𝘹𝘱𝘭𝘪𝘤𝘪𝘵 𝘱𝘦𝘳𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘧𝘳𝘪𝘯𝘨𝘦𝘮𝘦𝘯𝘵 𝘰𝘧 𝘵𝘩𝘰𝘴𝘦 𝘳𝘪𝘨𝘩𝘵𝘴. ____________________________________ #valueyourself #beatthealgo #facialskin #skinfirstmakeupsecond #happyskin #skincareaddicted #healthyskinisin #skincareaddicts #asianskincareroutine #malaysianskincare #honeyskin #honeyskincare #skincarereviews #skincarecollection #365skincare #instaskincarecommunity #skincareritual #facecareroutine #skinsta #skincarefirst #takecareofyourskin #skincarelovers #skincaresunday #skincaresaturday #skincareenthusiast #tdccopy

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Sanida is an Australian accountability blogger who’s goal is to try each indigenous Australian beauty brand. We love how she actively shares a diverse variety of brands with her followers, as well as the in-depth research she does on these companies. I especially liked her article focused on the cultural appropriation of the kakadu plum in the beauty industry. 

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/ LINK IN BIO /⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Appropriation of Aboriginal culture happens on a massive scale across many industries – tourism, bush foods, music and art for example. The beauty industry is not excluded from this list but is perhaps not spoken about as much. With this post I hope to shed some light on the issues around how native ingredients are sourced, used and marketed. I'm not of Aboriginal descent, I do not speak for Aboriginal people. I am interested in native ingredients and wanted to let you know what I have learned.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is a complex topic and although the title may suggest that this is a brand expose, it isn't. I wrote it with the aim of informing consumers such as myself so that they can make better purchasing decisions and ask brands the right questions. I do hope that brands will read this too and see the value in operating their businesses in an ethical manner that protects Indigenous Knowledge and supports communities.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Like I say in the post, this is by no means saying that brands should avoid native ingredients, in fact the opposite is true. The native ingredient industry should continue to grow, flourish and be supported but not at the expense of Aboriginal people, their communities, cultures and traditions.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I acknowledge the Traditional Owners of Country and their continuing connection to land, sea and community. I pay my respects to them and their cultures, to the Elders past, present, and emerging.⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ #australianbeautyblog #perthbeauty #perthbeautyblogger #perthbeautyblog #perth #perthblogger #nichebeauty #nichebeautyblog #indiebeauty #indiebeautyblog #naturalbeautyblog #naturalmakeup #nichemakeup #luxurymakeup #luxurybeauty #beautywriter #makeupreview #skincarereview #bbloggerau #inclusivity #diversity #kakaduplum #nativeingredients #nativeextracts

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As we continue to hold beauty brands accountable for issues such as lack of diversity in the workplace and shade range exclusivity, we are thankful for content creators such as little_crusty who uses his platform to highlight other small businesses to support instead. His posts called “accountability dupes” is a truly enjoyable and interactive series that we hope to continue seeing more of.


Although she is an advocate for the clean beauty industry, Christine is not afraid to voice her opinions on improvements that can be made when it comes to clean beauty.  She shares that she has been “been internalizing these observations for many years” and bravely speaks on topics such as why certain ingredients should not be considered “exotic”, and why companies should more openly incorporate POC when it comes to brand representation. 

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BLOG POST: THE CLEAN BEAUTY INDUSTRY IS NOT INCLUSIVE My primary focus isn’t shade selection, because that’s obvious and is a massive topic in and of itself. What I’m talking about is the entire framework of the industry. Its values, image and aesthetic. The messages that are being promoted, both directly and subconsciously. The clean beauty industry has come under fire for many reasons, much of which relate to “fearmongering” and “misinformation”, and that’s not what I’m here to discuss either. What I want to talk about is the almost complete lack of acknowledgement and exclusion of people of color, and, most deliberately, the Black community. As someone who has devoted myself to the growth and success of clean beauty, I can say firsthand that it is a struggle to gain acknowledgement and opportunities in an industry that prioritizes and encourages one specific image: whiteness. This is true for much of the beauty and fashion industry, at large, but what is most appalling is how “refined” and protected this approach is in clean beauty. The imagery almost solely consists of white women in affluent spaces. White walls, expensive plants, “exotic” locations, smoothie bowls, etc. This is the aesthetic of many of the founders, the imagery that is created to promote brands and retailers, and the look of influencers who are selected to be paid to further the industry’s growth. I have been internalizing these observations for many years, and it’s time for them to surface. Read the rest of the post on my blog (link in bio). Please share, discuss and bring awareness to the brands, influencers and retailers who fail to acknowledge privilege and discrimination, especially during this time, but also moving forward. 💚

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Mindful consumption is something that we value at Minori and we can tell Khai does too. She is always practical and honest about the beauty products and companies she chooses to support. Her bio “we are who we buy, consume, follow” is something she tries to practice in everyday life and encourages her followers to do so as well.

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// 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐢𝐧𝐭𝐞𝐧𝐭⁣⁣⁣ ⁣⁣ I started the year wanting to be a more conscious consumer. Although I’m failing on the low, low buy front, my purchases are still more on the thought out rather than impulsive side. I have already been avoiding certain problematic brands, but I can and want to be an even more conscious consumer. I want to ensure I am purchasing with intent…⁣⁣⁣ ⁣⁣⁣ …𝘵𝘩𝘢𝘵 𝘐 𝘬𝘯𝘰𝘸 𝘸𝘩𝘰 𝘐 𝘢𝘮 𝘣𝘶𝘺𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘢𝘯𝘥 𝘸𝘩𝘦𝘳𝘦 𝘮𝘺 𝘮𝘰𝘯𝘦𝘺 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨. 𝘛𝘩𝘢𝘵 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥 𝘢𝘭𝘪𝘨𝘯 𝘸𝘪𝘵𝘩 𝘮𝘪𝘯𝘦 𝘢𝘴 𝘮𝘶𝘤𝘩 𝘢𝘴 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦. 𝘛𝘩𝘢𝘵 𝘮𝘢𝘫𝘰𝘳𝘪𝘵𝘺 𝘰𝘧 𝘮𝘺 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦𝘴, 𝘯𝘰 𝘮𝘢𝘵𝘵𝘦𝘳 𝘩𝘰𝘸 𝘴𝘮𝘢𝘭𝘭, 𝘢𝘳𝘦 𝘶𝘱𝘭𝘪𝘧𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘉𝘐𝘗𝘖𝘊 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺.⁣⁣⁣ ⁣⁣⁣ ⁣⁣⁣ To get me going, these are the companies and brands I am distancing myself from. I do have products from some of these brands and which I will finish up as I do not want to be wasteful. Whether I will mention them here or not, photo or otherwise… I will have a think about and would depend on context. With Instagram, to show a photo of a product is to endorse it, after all. It is a visual platform. How many of you have posted a bad review in the caption only for people to still say – “Love it babe” for e.g.?⁣⁣⁣ ⁣⁣⁣ I won’t be perfect, and this doesn’t mean I won’t ever buy from a White-owned brand. But I will be more conscious and selective.⁣⁣⁣ ⁣⁣⁣ ⁣⁣⁣ In due time, my list will be expanded. This is just my starting point.

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